SOFUSOFO Privacy Policy
**Effective Date**: March 13, 2026
**Sleep Secure, Your Data Is Protected**

This Privacy Policy describes how SOFUSOFO (“we”, “us”, or “our”) collects, uses, and protects your personal and non-personal information when you visit our official website [www.sofusofosleep.com] (the “Site”), make a purchase, or interact with our brand on e-commerce platforms including TikTok Shop (the “Services”). By accessing or using our Site and Services, you agree to the collection, use, and protection of your information in accordance with this Privacy Policy.

1. Information We Collect
We only collect information necessary to provide and improve our products and Services, which is divided into **Personal Information** and **Non-Personal Information**. No unnecessary data will be collected without your explicit consent.

### Personal Information
We may collect the following personal information when you place an order, subscribe to our marketing communications, contact customer service, or register an account on our Site/TikTok Shop:
- Full name
- Email address
- Shipping and billing address
- Phone number
- Payment information (processed and secured by authorized third-party payment processors)
- Account information on e-commerce platforms (when interacting via TikTok Shop)

### Non-Personal Information
We automatically collect non-identifiable data about your use of our Site and Services to optimize user experience, including:
- IP address
- Browser type and version
- Device type and operating system
- Time zone and geographic region (general location, no precise GPS data)
- Pages visited, time spent on the Site, and click-through behavior
- Referring site or source (e.g., TikTok, social media platforms)

2. How We Use Your Information
We use the collected information for the following legitimate business purposes, and will not use it for any unstated purposes:
- Process, fulfill and track your orders, including shipping and delivery notifications
- Communicate with you about your purchases, account updates, and customer service inquiries
- Send you personalized marketing communications (emails, SMS, platform notifications) **only if you opt in**; you can unsubscribe at any time
- Improve our website design, product offerings, and overall user experience
- Detect and prevent fraudulent transactions, protect account security, and ensure compliance with platform rules
- Comply with applicable international laws, regulations, and legal obligations (including TikTok Shop’s data policies)
- Analyze user behavior to optimize our marketing campaigns and service efficiency

3. Sharing Your Information
**We do not sell, rent, or trade your personal data to any third parties for commercial purposes.**

We may share your information with trusted third-party service providers who assist us in operating our business, and these parties are bound by strict data protection obligations to only use your information for the services they provide:
- Authorized payment processors (to process transactions securely)
- Fulfillment and shipping partners (to deliver your orders)
- Email and marketing platforms (e.g., Klaviyo) (to send opt-in marketing communications)
- Website hosting and analytics tools (e.g., Google Analytics) (to maintain Site operation and analyze traffic)
- TikTok Shop and its affiliated platforms (to comply with platform transaction rules and process cross-border e-commerce orders)

We may also disclose your information if required by law, court order, or to protect our legitimate legal rights (e.g., fraud prevention).

4. Cookies and Similar Tracking Technologies
We use cookies, web beacons, pixels (including **TikTok Pixel** and **Meta Pixel**), and similar tracking technologies to enhance your shopping experience and optimize our Services. These technologies help us:
- Remember your Site preferences (e.g., language, display settings)
- Analyze website traffic and user behavior to improve Site performance
- Provide personalized product recommendations and interest-based advertising
- Measure the effectiveness of our marketing campaigns on TikTok and other social platforms

You can disable cookies or adjust your cookie preferences through your browser settings at any time. However, disabling certain cookies may affect the full functionality of our Site and Services (e.g., order processing, personalized recommendations). You may also opt out of certain interest-based advertising through industry opt-out tools provided by TikTok, Meta (Facebook/Instagram), and Google.

5. Your Data Rights
Depending on your country/region of residence and applicable data protection laws (including the **California Consumer Privacy Act (CCPA)** as amended by the **California Privacy Rights Act (CPRA)** for California residents), you have the following rights regarding your personal information:
- Access and obtain a copy of the personal information we hold about you
- Correct inaccurate or incomplete personal information
- Request the deletion of your personal information (subject to legal and business obligations)
- Opt out of marketing communications at any time (no charge for this request)
- Withdraw your consent to data collection and use (where consent is the legal basis)
- For California, Colorado, Connecticut, Utah, and Virginia residents: the right to opt out of the sharing of personal information for advertising purposes, and the right to limit the use of sensitive personal information

**How to exercise your rights**: Please send a written request to our official customer service email. We will verify your identity and respond to your request in accordance with applicable laws.

6. Data Security
We take reasonable and industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction, including:
- Encryption of personal and payment information during transmission and storage
- Secure servers and restricted access to personal data (only authorized staff have access)
- Regular security audits and vulnerability testing of our Site and systems

We also require our third-party service providers to implement the same level of data security measures. **Note**: No method of electronic transmission or internet storage is 100% secure. We will take all practical measures to protect your data, but cannot guarantee absolute security.

We may receive non-identifiable demographic and behavior data from our trusted partners (e.g., marketing platforms, analytics providers) to enhance our products and Services. This data will be integrated with your personal information only in compliance with this Privacy Policy and applicable laws, and will not be used to identify individual users without consent.

7. SMS/MMS & Platform Mobile Marketing
If you subscribe to SOFUSOFO SMS/text notifications or opt in to platform marketing (e.g., TikTok Shop push notifications), you agree to receive recurring automated marketing messages at the phone number/platform account you provided. **Consent is not a condition of purchasing our products**.

Message and data rates may apply (depending on your mobile carrier/platform). Message frequency varies by campaign. You can **unsubscribe at any time** by:
- Replying “STOP” to any SMS message you receive
- Updating your notification preferences in your TikTok Shop account
- Contacting our customer service to remove your contact information from our marketing list

8. User-Generated Content (UGC) & Review Data
When you submit user-generated content to SOFUSOFO (including product reviews, testimonials, photos, videos, and comments on our Site/TikTok Shop), we collect the information you provide (e.g., your name, username, and the content itself).

By submitting UGC, you grant SOFUSOFO a non-exclusive, worldwide, royalty-free license to use, display, and distribute this content on our official website, social media platforms (e.g., TikTok, Instagram), and marketing materials for promotional purposes. We will not use your UGC for any other purpose without your additional consent, and will attribute the content to you where applicable.

We may also collect non-personal data related to your interaction with review platforms to improve our product and service quality.

9. Children’s Privacy
Our Site, Services, and products are **not intended for children under the age of 13**. We do not knowingly collect, use, or disclose personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will immediately delete the information. If you are a parent/guardian and believe your child has provided us with personal information, please contact us to request deletion.

10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our data practices, applicable laws, or platform rules (e.g., TikTok Shop updates). Any changes will be posted on this page with an **updated effective date**, and the revised policy will take effect on that date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data. Your continued use of our Site and Services after the effective date of the revised policy constitutes your acceptance of the changes.

11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
**SOFUSOFO Official Customer Service**
Email: support@sofusofosleep.com